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Your potential or existing customers physically interact with your business through brand touchpoints like Brochure and Stationery. This interaction has the potential to create a positive image in the customer’s mind. If not done well, it can be a potential turn off.
Brand touchpoints cover several aspects. However, GBIM helps your business with perhaps the most important one – Brand Designing Services. It covers designing your company Logo, Brochure and Stationery. The logo is the visual representation of your brand and hence we at GBIM ensure that it is unique, memorable and helps define your brand visually.
We know that a brochure – whether digital or any other form is a powerful sales tool. Brochures narrate your sales pitch and convince your client long after your salesperson has left. That’s why brochures designed by GBIM brand designing team are simple, visually appealing and unique.
At GBIM, every single piece of stationery design is a fusion of a deep understanding of your brand, international design principles and our years of experience. All these elements put together ensure that your brand persona is conveyed through every physical interaction with your business.
A good Logo Design Company follows these steps:
We do make sure to provide the right ideas to the clients like, the right color, the right type of logo, shapes, fonts that deliver the exact message you want your brand to send.
There are hundreds of free logo and design templates available online. Please bear in mind they are available to everybody who searches for them. You can face two problems if you use readymade designs. Firstly, any logo or design template that you use will always be at the risk of becoming common as other people can easily take that up and use it for their own purposes. It can be very embarrassing to find out that your logo or stationery is exactly the same as another company. It shows a lack of seriousness towards taking the effort to craft your own brand identity. Secondly, readymade designs may not correspond to your brand. It is very important that each of your design elements is on brand and conveys your brand persona and values. It is not possible in readymade templates. Professional Brand design services ensure that there’s consistency in your designs and they are truly unique and belong only to you.
Companies refresh their brand collaterals from time to time. In fact, it is important to do so as it shows that our company is moving with the changing times. These visual cues serve as reminders of your refreshed brand values or your continued commitment to your goals. A study of consumer behaviour reveals that an abrupt change in the look and feel of your brand sends a wrong message. Consumers can possibly take it in the wrong sense too leading to loss of customers in the long run.
The GBIM design team undertakes a deep study of your existing brand collaterals before designing for you. We design your logo, brochure and stationery essentially so that the new collaterals look like a logical evolution of the existing ones. Changes made are in line with your brand philosophy and with a resemblance to existing ones. Its called the philosophy of ‘Comfortable Change’. We ensure that not only does your brand look new and refreshed but also there’s high customer acceptability for the same.
Most of the businesses, nowadays, hire a company that can design a custom logo for their businesses rather than a freelancer. Why? Because companies give you multiple ideas and flexibility. If you are not sure about which option is right for you, then do consult with the expertise and get an iconic logo done for your company.
You always need a one wining log deign for your business, but if you need a second logo and need some amendments in the previous logo, you can contact your Logo Design Company anytime and ask them to make some variations in it. They will charge you some amount for amendments